My Incredible True Story of Gangsters, Oligarchs, and Pop Stars in Putin's Russia
When the Soviet Union collapsed in 1991, Russia opened its borders, and Russian audiences were hungry for Western popular music and the values it espoused. David Junk was one of the first idealistic, young Americans to seize this opportunity.
Rockin’ the Kremlin is the thrilling true story of how David became the first CEO of Universal Music Russia and built impactful cultural bridges with music—but also how that would all shatter with the rise of Vladimir Putin and invasions of Ukraine. There was no proper music industry in the USSR, and creating a modern music industry in Russia would be far more challenging than anyone had anticipated. David assembled a team of young and talented Russians, and they navigated a terrain filled with political chaos, organized crime, powerful oligarchs, bombings, and violence—with cultural clashes tinting many aspects. They captivated millions by bringing superstar acts and their music to Russia for the first time ever, including Metallica, Mariah Carey, Sting, Eminem, and Enrique Iglesias, while developing local talent such as Alsou and t.A.T.u.—Russia’s greatest selling pop act of all time. Eventually, David would even build a music industry in Ukraine and other countries in Eastern Europe.
While Russia’s descent into authoritarianism and two invasions of Ukraine have tarnished this, the industry that David shepherded has birthed a newer generation of Russian musicians who are speaking out against the war and Putin. Filled with unique insights as well as gripping—and sometimes humorous—stories, this book reveals how it all happened.
Reviews
Music industry veteran Junk debuts with an energetic chronicle of his crusade to bring popular Western music to post-Soviet Russia. Inspired by the end of the Cold War, the author moved to Moscow in the early 1990s aiming to topple “the old Soviet music industry” in favor of one befitting the “new Russia.” At Polygram Records and then Universal Music Russia (where he eventually became CEO), Junk dealt with “gangster capitalism”; rampant music piracy; powerful oligarchs; and the Russian Orthodox Church’s antagonism toward pro-LGBTQ musical acts, most notably the Russian girl group t.A.T.u. Along the way, he scoured the radio, music competitions, and MTV Russia to discover top-selling talent including Alsou and Smash!! (Russia’s boy band answer to Wham!). Despite overselling things a bit when he implies that hip-hop’s rise in the aughts ushered in the “sounding defeat of communism by free market principles and business know-how,” Junk draws sharp insights into the musical traditions that coincided with the development of Russian rap, including the country’s electronic dance scene. It’s an exciting and colorful look at a dynamic period in Russia’s cultural history.
"This book is fun, full of action, and perfectly captures the madness of the times as well as the ugly side of Russian show business, populated with scary thugs, dodgy characters, and impatient billionaires. Highly recommend. It reads like a thriller, but it all really happened."
"A compulsive, shocking story. David Junk thought he was being made head of Universal Music in Russia, but in fact, he was being appointed the American music industry's commander-in-chief against the Russian underworld, their corrupt military, and Putin's appalling security forces. Yet, he still managed to give Russia its first ever international supergroup. David Junk is a man in a million."
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"Russia during the collapse of the Soviet Union and the ‘wild 90s’ that followed was anarchic, violent, corrupt, and exciting, as this gonzo page-turner of an account makes clear—just as it illustrates the return of order first and then authoritarianism. Gangsters, rockers, entrepreneurs, idealists, Putin, Sting, and a mortar full of vodka—they’re all here."
“I led an American pop music invasion… to Russia. It was too loud and brash, like rock ’n’ roll—these words from David Junk impressed and inspired me. He tries to find meaning behind the cause to which he devoted over three decades of his life—bringing America and Russia closer together after the collapse of the Soviet Union. Visiting my homeland, Ukraine, David questions if dedicating these thirty years was in vain. His story is captivating.”
“A funny, fascinating, and frightening angle on Russia’s trajectory from decadence to dictatorship.”
"Holy perestroika! David Junk brings alive music and business in Russia with intrigue, insight, and humor. He barely pauses for breath, and the result is both compelling and satisfying."
“A revealing and engaging account by an American farm boy who became the most powerful music executive in Russia and led a cultural revolution, with behind-the-scenes stories of how he brought Western pop culture to the country and orchestrated hits by legendary artists like Mariah Carey, Eminem, Shania Twain, and U2."
"David Junk chronicles his experiences in the exciting—if dangerous—Russia directly after the fall of the Berlin Wall. We were fueled by hope and belief that we were paving the way to a better society, and I am extremely grateful that David has put pen to paper. David invites readers into this world in this captivatingly told story."